SEO insights, recommendations and cases

Explore the intricacy of Google's ranking algorithms, from the simplicity of PageRank to the cutting-edge complexities of machine learning, and uncover why they've become increasingly challenging to influence.

Discover the paramount importance of technical website optimization, exploring key aspects that enhance search engine visibility and user experience while uncovering outdated SEO practices that have lost their relevance in the ever-evolving digital landscape.

Unlock the path to Google's top search results by following these ten practical steps, emphasising Expertise, Authoritativeness, and Trustworthiness (EAT) to enhance your website's visibility and credibility in the ever-competitive digital landscape.

Learn why duplicate content is an SEO risk and discover effective strategies to prevent it while optimising similar content for improved search engine performance.

Learn effective link building, from understanding the impact of links on website ranking to mastering the art of creating high-quality, natural links.

Safeguard your website's SEO and reputation by understanding toxic links, and effectively utilising the Google Disavow Tool to clean up your backlink profile.