SEO insights, recommendations and cases

In the ever-evolving landscape of the internet, Google stands as the undisputed king of search engines. With billions of daily searches, Google’s ranking algorithms are pivotal in determining which web pages make it to the top of search results and which languish in obscurity. Over the years, Google’s ranking factors and core algorithms have evolved […]

In the ever-competitive digital landscape, technical optimization of a website has become paramount for success in search engine rankings. While content quality and backlinks are still significant, the technical foundation of a website plays an increasingly crucial role in SEO. In this article, we will delve into the importance of technical optimization, highlighting key aspects […]

In the complex world of SEO, your website’s backlink profile is pivotal in its search engine ranking. While high-quality backlinks can boost your site’s credibility, toxic links can have the opposite effect. In this article, we’ll explore what toxic links are, why they’re harmful, and how to use the Google Disavow Tool to effectively clean […]

Achieving top rankings on Google requires a multifaceted approach considering various factors, with EAT (Expertise, Authoritativeness, Trustworthiness) playing a pivotal role. This practical guide will outline ten actionable steps for web administrators and SEO experts to help your website reach the top of Google search results while prioritising EAT. 1. Quality Content  Start by creating […]

Duplicate content can significantly risk your website’s SEO and overall performance. It can confuse search engines, dilute your rankings, and even result in penalties. Here’s why it’s crucial to avoid duplicate content and some tips on how to handle it: Why Duplicate Content is a Risk Duplicate content can harm your SEO efforts in several […]

In SEO, link-building remains a cornerstone strategy for boosting website ranking. Understanding the significance of links, their impact on website rankings, and the secrets to building high-quality, natural links can significantly elevate your SEO game. In this expert article, we will explore why links matter and the Google patent behind their influence. We’ll then provide […]